Creating Equitable and Sustainable Access For HIV Products And Services in Vietnam Using A Total Market Approach to Reach Epidemic Control Among Key Populations

Realizing that it will not be able to take over and sustain provision of free HIV prevention and treatment services for all, Vietnam Ministry of Health (MOH) and partners have applied a total market approach (TMA) to generate cost-effective solutions that leverage public-private partnerships. The USAID-funded Healthy Markets (HM) initiative—implemented by PATH—deploys market-based approaches that inclusively consider demand-side factors, policies, regulatory frameworks, public, and private sectors capabilities. This five-year initiative, which began in 2014, focuses on partnering and supporting product manufacturers, commercial distributors, civil society organizations (CSOs), non-traditional outlets (NTOs), and retail outlet.