Identifying and serving key populations across the HIV cascade is challenged by discrimination and stigma. Through collaboration with KP community-based organizations, innovative strategies using information and communications technologies and social media were implemented to target key populations who do not access HIV services. Through the project’s Online Change Agents, over 1400 clients were referred for HIV testing and a yield of 10.8% was generated from testing this population. The project’s Facebook page has over 230,000 followers and each post reaches an average of 11,000 users, demonstrating the reach of these social media strategies.
In many PEPFAR countries, most funding for a national HIV program comes from the host country. Nevertheless, programs for pecific communities and key populations (KP) remain largely dependent on external donor financing through the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and the Global Fund to Fight AIDS, Tuberculosis, and Malaria (Global Fund). Local public resources to support the KP response have remained underused due to a shortage of social contracting systems, limited social health insurance capacity, and undefined policy frameworks.
Until recently, most countries with external donor support provided HIV services free of charge. Declining donor funds require countries to identify other opportunities to mobilize domestic financial resources. Vietnam needed to fill resource gaps and deploy cost-effective strategies to increase prevention efforts and case detection, facilitate immediate enrollment on antiretroviral therapy (ART), and strengthen support services to ensure sustained HIV viral suppression.