Identifying and serving key populations across the HIV cascade is challenged by discrimination and stigma. Through collaboration with KP community-based organizations, innovative strategies using information and communications technologies and social media were implemented to target key populations who do not access HIV services. Through the project’s Online Change Agents, over 1400 clients were referred for HIV testing and a yield of 10.8% was generated from testing this population. The project’s Facebook page has over 230,000 followers and each post reaches an average of 11,000 users, demonstrating the reach of these social media strategies.
In Malawi, men living with HIV are less likely than their female counterparts to be aware of their HIV status, on antiretroviral treatment, and virally suppressed. To address barriers that prevent men from accessing HIV services, the Elizabeth Glazer Pediatric AIDS Foundation designed and opened male-friendly clinics to provide integrated HIV, reproductive health, and non-communicable disease services during times that are more suitable for men; in this case, on Saturdays from 7:30 am-2:00 pm. The resulting mean HIV positivity rate at male-friendly clinics is 5 percent, with yields as high as 15 percent among men aged 35 - 39. Men accessing male-friendly clinics reported being more comfortable in men’s clinics and that Saturdays were more convenient. This suggests acceptability of this service delivery model, which contributed to the improved health outcomes for men.