social media

"My Future. My Choice." Using Information Communication Technology and mHealth to Engage and Retain Key Populations in HIV Services in Vietnam

Identifying and serving key populations across the HIV cascade is challenged by discrimination and stigma. Through collaboration with KP community-based organizations, innovative strategies using information and communications technologies and social media were implemented to target key populations who do not access HIV services. Through the project’s Online Change Agents, over 1400 clients were referred for HIV testing and a yield of 10.8% was generated from testing this population. The project’s Facebook page has over 230,000 followers and each post reaches an average of 11,000 users, demonstrating the reach of these social media strategies.